This is going to be so much fun:
With all that stacked against him, the only road that could take McCain to 1600 Pennsylvania Avenue is the low road, one of the few pieces of infrastructure left in good repair by President Bush. His father paved it against Michael Dukakis, George W. Bush repaved it running against John Kerry, and the GOP repainted the dotted line in now-Senator Bob Corker’s 2006 contest with Harold Ford. The path to success for McCain is to make the election a referendum on his opponent, by working in silent concert with 527 groups and media outlets such as Fox News to pursue character assassination, guilt by association, and, most of all, the effort to paint Obama as different, foreign, unlike “us,” and dangerous (and did I mention that he’s black?). […]
Under other circumstances, such simple turns of phrase might mean little. But these aren’t other circumstances. Barack Obama has been the target of a concerted smear campaign that tells a consistent story: that he is a Muslim, that he attended an anti-American madrassa as a child, that he refuses to put his hand over his heart during the Pledge of Allegiance, that he took his oath of office to the Senate with his hand on the Koran, and that he hates Israel. Beginning in late 2006, conservative talk show hosts and commentators like Ann Coulter were calling him “B. Hussein Obama,” images on the Internet were morphing Obama into Osama, and commentators were raising questions about his patriotism.
These subterranean messages took a substantial toll. When I was doing focus groups with swing voters in the early winter, nearly half of every group we met with would either assert confidently or wonder aloud whether Obama was a Muslim or didn’t believe in the Pledge of Allegiance.